What is a Logo Rationale?

What is a Logo Rationale?

When presenting logo concepts to our clients, we like to help them both understand and visualise the thinking behind the logo design we have created. How do we achieve this? With a logo design rationale…   Quite a bit goes into our logo design process here...
The Logo Design Process

The Logo Design Process

Creating a good logo design is more involved than simply playing around with ‘what looks good’.  At Command Creative we follow a strict process when approaching our logo creations. We design logos for businesses in Northampton and across the UK and thought we would...