Where strategy comes into play
A goal without a plan is just a wish. At Command Creative we have helped hundreds of businesses develop marketing strategies- from startups looking to get off the ground, to established businesses looking to break into or own new markets. Having a strong strategy probably costs less than you think, and can be the difference between business growth and business failure.
What do we do?
Market Research & Customer Insight
Persona Development & Journey Mapping
One-off Integrated Campaigns
How do we do it?
Led by insights
The first step always involves auditing your current and potential customers and your marketplace. This can be achieved via structured discussions with stakeholders, or by digital listening across multiple touchpoints. Allowing the strategy to be led by data rather than instinct is why our strategies are so robust.
By undertaking a macro assesment of what’s going on around your business, we are able to identify other companies weeknesses and in turn strengthen our point of difference- putting you on top.
By collecting data on your customers we can create customer profiles or personas. These tell us who we’re trying to create solutions for and what problems they need to solve. These personas can be used across your business- think sales, R&D and customer service.
The next phase of the process is to look at the themes collected in the earlier stages and sew together a journey for your customers making sure all customer interactions are seamless.
Case Study: Portman Asset Finance
Strategy | Branding | Digital | Creative
Portman Asset Finance approached Command Creative in November 2016 with a view to overhauling the company’s existing branding and website and developing a digital marketing strategy that would generate the business more leads.
Over the first few months, we worked closely with the directors of the business to craft a new image for the Northampton based brokerage. After discussions with various stakeholders, we overhauled the company’s entire suite of marketing collateral and introduced a number of new channels, such as email marketing.
James not only gave the Portman brand a new lease of life, but in a staggering amount of time took the business from generating very few online leads per month to upwards of one thousand leads per month.
Greg Durkan – Commercial Director, Portman Asset Finance
Marketing Strategy Development FAQ:
Why is this a monthly service? Can I do a one-off strategy?
Marketing usually takes time to take effect. When you shut something down, it is really hard to kick it back up. Intermittantly stopping and starting your marketing activity doesn’t give you enough data to know if something is or isn’t working. The key is to put a marketing effort in motion and let it run, evaluating the outcome and tweaking the strategy when need be.
How long does it take to develop a full marketing strategy for my business?
Most clients have a solid marketing plan by the end of a three month period. This can be quicker for smaller businesses, and take much longer for businesses with larger marketing budgets. Get in touch and we’ll be able to tell you roughly how long it might take for your business.
What is a full service marketing agency?
In a nut shell , a full service marketing agency is an agency that offers all forms of marketing communications services. This can sometimes vary from specific marketing activities such as social media marketing, email marketing, technical SEO, to full strategy creation. A full service agency is a one-stop shop for your marketing communications needs.
In essence, we act as an addition to your business, think of us as your own personal marketing department.
How else can Command help my business?
We are a full service marketing agency so can help across the board- from content, social media and advertising to websites, branding and of course, marketing strategy.
Can you develop a marketing strategy for a start up business?
We don't do “set and forget” strategies. Our continued support means that your strategy can adapt to real-world changes; whether those are your customers, new trends or shifts in the way you communicate.
Marketing Strategy development: what’s included?
Our marketing strategy development services include:
- Target Audience Analysis/Buyer Profiling
- SWOT Analysis
- Competitor Analysis
- Budget Planning
- Channels & Tools
- Action Plan
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