What is a Logo Rationale?

What is a Logo Rationale?

When presenting logo concepts to our clients, we like to help them both understand and visualise the thinking behind the logo design we have created. How do we achieve this? With a logo design rationale…   Quite a bit goes into our logo design process here...
Choosing a Colour Palette

Choosing a Colour Palette

In psychology, colour is often associated with a persons’ emotions- which makes them a powerful marketing tool and something you will want to consider carefully when you are having a design produced. Businesses that require regular graphics creation for their...