Creating a succesful e-mail campaign requires thought, intuition, good design, and analysis. Thinking about what you want to achieve and where you want to go is critical when it comes to an email strategy that works. As with any form of marketing, poor targeting will result in wasted time and, even worse, money. This is why you should leave your email marketing to those with the experience; here at Command, we have undertaken countless successful campaigns on behalf of our customers.