Command Creative recently worked with Chesterfield-based cold storage giants, Magnavale to develop a new brand identity for the business.

We have been working with Chesterfield based Magnavale (aka Rick Bestwick Magnavale) for a few years. The company was recently taken over, and the new owners wanted to refresh the company’s image.

They were looking for a modern, yet bold design that would stand the test of time, so we set to work creating a simple icon, using transparent shapes to form an ‘M’. A new colour palette was developed by the in-house team at magnavale, and Command Creative balanced the colours throughout the logo, which was designed to work both horizontally and vertically stacked.