We should add, this campaign didn’t offer any sort of discount, promotion or competitions. It was purely a promo designed to drive traffic to an ecommerce page. When you are creating any kind of marketing campaign, you should be considering all of the above. This campaign is a perfect example of how a properly targeted, well produced Facebook campaign can perform. But if we’re honest, there was a little more to this than

OK, so what else happened?

In the three months prior to this campaign, we had been working with the client to build their audience, and test responses to varying types of content. With Facebook’s recent decision to make the contents it’s user see more relevant, companies will need to take action pretty quickly to find out ‘who’ their audience is and what makes them tick. This is precisely what we did for this client. We had also been shooting small amounts of video each month, so that when it came to run the campaign, we had a good amount of quality footage to use.

Would you like to work with an agency that focuses on delivering ROI like this?

We are a small, full service marketing agency based in Northamptonshire and can help with all aspects of your marketing, including:

– Paid Advertising

– Video Marketing

– SEO

– Photography

– Graphic Design

To view our full list of services, click here.