Company:
Portman Asset Finance
Description:
Finance
Location:
Northampton, UK
Our Role:
Full Service
Website:
portmanassetfinance.co.uk
James not only gave the Portman brand a new lease of life, but in a staggering amount of time took the business from generating very few online leads per month to upwards of one thousand leads per month.
Greg Durkan – Commercial Director, Portman Asset Finance
Clean, approachable and elegant.
Portman Asset Finance approached Command Creative in November 2016 with a view to overhauling the company’s existing branding and website and developing a digital marketing strategy that would generate the business more leads.
Over the first few months, we worked closely with the directors of the business to craft a new image for the Northampton based brokerage. After discussions with various stakeholders, we overhauled the company’s entire suite of marketing collateral and introduced a number of new channels, such as email marketing.
In addition to creating a new brand identity for Portman, we also created fifteen sub-brands for the company that they would use when targeting different sectors, such as catering, leisure and construction. These sub-brands were closely tied to the main brand.
